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  • Design Brawl combines beer, sports and design

    Alcohol packaging has always had a heavy focus on design and branding. There is an attached lifestyle to many alcohol brands and a lot of the time, to the casual drinker, the packaging is what will ultimately be the deciding

    Alcohol packaging has always had a heavy focus on design and branding. There is an attached lifestyle to many alcohol brands and a lot of the time, to the casual drinker, the packaging is what will ultimately be the deciding factor. For this reason, a lot of designers take interest as they understand the influence they can have on consumer behaviour.

    For me, this means I’m constantly on the lookout for stimulating designs and themes, predominantly on cans. I think it has something to do with the irony of clever design on a cheap product, but for whatever subconscious reason, there is plenty out there to see and draw inspiration from.

    Whilst these unfortunately aren’t for sale, I found these cans that flawlessly fused my love of design, sport and beer. Based on the 2016 Superbowl, these cans were created by designers and voted on in a parrallel competition to the Superbowl on a website called Design Brawl.

    Check it out here: http://designbrawl.com/

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