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July 8, 2017
In the middle of the 80s, the world of entertainment was experiencing the peak of Prince and Michael Jackson, sports saw the rise of globalisation with Michael Jordan, the tech sector was building momentum through Apple and Microsoft and the controversial introduction of
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May 23, 2017
Context is important in visual communication, so it’s essential that your typography reinforces your intended message. Furthermore, the decision to select a serif or sans serif font can have a dramatic impact on what a logo represents. Below I’ve rounded up 10
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April 21, 2017
The Box Score is a series where I review the launch of a new brand or rebrand that I find compelling. However, the review will be using a scoring system based on Chicago Bulls players. This edition I will be
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April 19, 2017
Typography is a fundamental element in graphic design, used primarily to communicate a message through definition. However, in graphic design, type is often used visually to build context or, in some cases, become the artwork itself. The combination of both visual context
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March 20, 2017
Brand collaborations are nothing new. When executed correctly both brands can benefit by generating more awareness to aligned consumers. Unfortunately, its not always a remarkable success and can be a waste marketing budget but you can have some memorable impact
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August 23, 2016
Each year there are a number of iconic events and 1975 was no exception. The Vietnam War ended, the Microsoft name was first used by Bill Gates, Jaws was released in theatres, Muhammad Ali fought Joe Frazier in the ‘Thrilla in Manilla’ and
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April 27, 2016
The Sacramento Kings have unveiled their new branding successfully linking up a bold modern approach with reference to a former identity. Their former logo looked dated with it’s late 90’s cartoon style and the Kings were well overdue for a new look. Pair
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